Law Firm KPIs: Tracking What Matters

Key Performance Indicators (KPIs) are essential to monitoring progress and measuring success when it comes to achieving a certain goal. They are an incredibly powerful tool for any business looking to stay on track and reach its targets. Read 8 Figure Firm’s blog to learn more about which law firm KPIs to track to help you reach your goals. 

What is the importance of Law Firm KPIs?

Key Performance Indicators (KPIs) are a set of metrics used to measure the performance of a business. In the legal industry, KPIs are essential for law firms to monitor their progress and success. By tracking KPIs, law firms can identify areas where they need to improve and ensure that they are meeting their goals.

KPIs help law firms understand how well they are performing in terms of customer satisfaction, profitability, efficiency, and other areas. They also provide insight into how effective the firm’s strategies are in achieving its objectives.

By monitoring KPIs regularly, law firms can make informed decisions regarding their operations and ensure that they remain competitive in the market.

Essential Law Firm KPIs 

While financial, customer, and process performance KPIs are among the most commonly used, here we will discuss the most relevant law firm KPIs to track so that you can make sure that your firm is achieving its goals. 


This KPI helps to measure the total amount of money earned by the firm. Businesses need to track and manage revenue to maximize their profits and stay competitive in their industry. 

To ensure that your business is on track for success, it is important to understand the underlying factors behind revenue growth such as market conditions, customer demand, and pricing strategies. Your firm should have planning systems that have a strategic focus on making these measurements adequate.

Profit Margin

The gross profit margin is a key indicator of a company’s financial health and profitability. It measures the percentage of revenue that is left after subtracting the cost of goods or services sold.

The net profit margin, on the other hand, is a profitability ratio that measures what percentage of revenue and other income is left after subtracting all costs for the business, including costs of goods sold, operating expenses, interest, and taxes. 

Client Acquisition Cost (CAC)

The client acquisition cost is an important KPI that helps firms measure the effectiveness of their marketing efforts. It provides a comprehensive view of how much it costs to acquire a new client

Some customer acquisition costs that your firm can measure include:

  • Website-related costs
  • Sales & marketing department salaries 
  • Social media costs
  • Advertising
  • Loyalty and brand-related expenses 

Utilization Rate

The Utilization rate helps law firms understand how much time their employees are spending on activities that will generate income and how much time they are spending on other tasks. 

Knowing this information can help businesses make better decisions about resource allocation and ensure they are getting maximum value from their workforce. If your law firm bills by the hour, you need to know whether you’re billing enough to cover your costs plus overhead. 

Moreover, if your firm is growing, the importance of having visibility into your future becomes even more vital – and your utilization rate can let you know whether you can take on a new client, whether you need to hire more people, if you’re spending enough time on client work and whether you should invest more in internal projects.

Realization Rate

The realization rate is a percentage term that refers to the billed hours earned against the total billable work hours. Among law firm KPIs, it measures the potential value of work performed.

You will be able to determine your firm’s realization rate by dividing the number of billable hours invoiced by the number of hours worked. 

This rate will also help your firm to account for its non-billable working hours. Once it calculates all the available hours, it would then account for the actual billed hours. This approach would create a cushion for those non-billed hours. Consequently, your firm would adjust its profit margins and improve internal efficiency.

Client Satisfaction

One of the law firm KPIs, is client satisfaction. Where the concept of satisfaction is complex and cannot be defined by a single metric. Understanding what truly makes a client satisfied and how to measure it is an important goal for your firm.

It can refer to aspects such as:

  • The quality of your service
  • The relationship with a key worker
  • The cost attached to a service
  • Your service delivery meeting or exceeding a client’s expectations
  • The outcome of the service interaction. For instance: a client might be satisfied with learning new skills and be better at dealing with certain issues.

Employee Retention

Last but not least, retention rate is one of the most important law firm KPIs. It measures the employee engagement and satisfaction. It provides a snapshot of how well a company is doing at retaining its employees over a certain period.

Employee retention rate is often calculated annually, dividing the number of employees with one year or more of service by the number of staff in those positions one year ago. The positions that joined during the year would not be counted. 

Smaller measurement periods can be used, when the firm wants to track immediate results of retention, as well as larger periods of measurement when calculating the retention of those employees who stayed after a reduction in force some years ago.

Speak to the Experts

In conclusion, tracking key performance indicators is essential for law firms to measure their success, identify areas for improvement, and make data-driven decisions.

At 8 Figure Firm, we know how important it is to successfully track your different KPIs so you can effectively leverage your firm’s operations and streamline your processes. Our ONE.Coach program is designed to equip you with the tools you need to measure your firm’s KPIs and take your team to the top.

If you’re ready to take your law firm to the next level, register for ONE.Coach today. We’ll help you turn your law firm into a law business.