Control Your Client Journey Every client that interacts with your law firm is on a journey, but you have to consider whether that will be an intentional journey or an unintentional one. Establishing a signature client journey will separate you from the competition because it
How Digital Marketing Increases Connections with Your Clients You form personal connections with potential, current, and former clients when you market your law firm. This connection creates ties between your firm and your client and fosters an ongoing relationship. To best understand what your clients
The Importance of Building Your Firm’s Brand Authority Marketing works for three reasons: brand awareness, brand authority, and brand connection. Today I want to detail why brand authority is so important. When you market your law firm online, you increase the authority you have in
When you are using marketing to grow your law firm, you will find three main reasons why it works so well. Marketing builds brand awareness, brand authority, and connection. Brand awareness is the first step in implementing marketing strategies that will help you bring in
Visual media is key to helping your law firm experience exponential growth. That is because photography and videography connect your firm to both potential and current clients. Using visual media like graphics, photos, and videos will help the viewer understand what your law firm does,
Email marketing is not a relic of a bygone era – it is crucial to attracting and retaining clients in the 21st century. While some may say that email is dead, that’s not the case. Sending out a weekly email is more important than ever
7 Reasons Why Blogs Will Increase Your Firm’s Growth If you type a question into your favorite search engine, you might find that many of the answers come from blogs. Blogs precede many recipes, and even lawyers are now turning to blogs to provide legal
Leadership is about the influence you have over other people. After all, you can’t lead if nobody is following. A lot of law firm founders are leaders by luck; their firms were successful, they hired people, and suddenly they found themselves in charge of a
If you look online for information on leadership development, you’ll soon discover that much of it is classroom centered. Formal leadership development education generally requires readings, classroom lectures, and exercises. They are then expected to take that information back with them to the workplace and
It bears repeating: Your people are your biggest asset. That’s true in any enterprise, but it’s especially important for an enterprise that’s planning quick and large-scale growth. As you grow, your needs will change—which means the kind of work you need out of your people
In our society, leadership is often perceived as a personality trait: Either you have it or you don’t. People are “born leaders” or they’re not. That’s only partly right. Leadership development professionals say personality does play a role—but that’s one factor, along with opportunities to
We’d all like to imagine ourselves as the perfect blend of super-attorney and star entrepreneur. But of course, none of us are, really. We’re all imperfect, and we all have certain innate strengths and weaknesses that differ from those of other people. (This, by the
Control Your Client Journey Every client that interacts with your law firm is on a journey, but you have to consider whether that will be an intentional journey or an unintentional one. Establishing a signature client journey will separate you from the competition because it
How Digital Marketing Increases Connections with Your Clients You form personal connections with potential, current, and former clients when you market your law firm. This connection creates ties between your firm and your client and fosters an ongoing relationship. To best understand what your clients
The Importance of Building Your Firm’s Brand Authority Marketing works for three reasons: brand awareness, brand authority, and brand connection. Today I want to detail why brand authority is so important. When you market your law firm online, you increase the authority you have in
When you are using marketing to grow your law firm, you will find three main reasons why it works so well. Marketing builds brand awareness, brand authority, and connection. Brand awareness is the first step in implementing marketing strategies that will help you bring in
Visual media is key to helping your law firm experience exponential growth. That is because photography and videography connect your firm to both potential and current clients. Using visual media like graphics, photos, and videos will help the viewer understand what your law firm does,
Email marketing is not a relic of a bygone era – it is crucial to attracting and retaining clients in the 21st century. While some may say that email is dead, that’s not the case. Sending out a weekly email is more important than ever
7 Reasons Why Blogs Will Increase Your Firm’s Growth If you type a question into your favorite search engine, you might find that many of the answers come from blogs. Blogs precede many recipes, and even lawyers are now turning to blogs to provide legal
Leadership is about the influence you have over other people. After all, you can’t lead if nobody is following. A lot of law firm founders are leaders by luck; their firms were successful, they hired people, and suddenly they found themselves in charge of a
If you look online for information on leadership development, you’ll soon discover that much of it is classroom centered. Formal leadership development education generally requires readings, classroom lectures, and exercises. They are then expected to take that information back with them to the workplace and
It bears repeating: Your people are your biggest asset. That’s true in any enterprise, but it’s especially important for an enterprise that’s planning quick and large-scale growth. As you grow, your needs will change—which means the kind of work you need out of your people
In our society, leadership is often perceived as a personality trait: Either you have it or you don’t. People are “born leaders” or they’re not. That’s only partly right. Leadership development professionals say personality does play a role—but that’s one factor, along with opportunities to
We’d all like to imagine ourselves as the perfect blend of super-attorney and star entrepreneur. But of course, none of us are, really. We’re all imperfect, and we all have certain innate strengths and weaknesses that differ from those of other people. (This, by the