What to Include in an Effective Business Plan

To grow your law firm, you must recognize your entrepreneurship. For many entrepreneurs, writing a business plan is the first step in turning an idea into a reality. Read 8 Figure Firm’s blog to learn more about drafting an effective business plan for your law firm.

What is a business plan?

A business plan is a tool for planning, not a goal itself. It is a roadmap to your success that helps you stay on track with your goals by providing a framework for your strategy. It also provides reasonable and realistic goals for your business.

You may have heard that entrepreneurs need to be flexible and adaptable to succeed – which is true! However, you may struggle to meet your objectives without a cohesive strategy and realistic goals.

Business plans are essential because they give you the framework you need to be successful in today’s fast-paced environment. It also helps you set better goals, create alignment, and ensure everyone is on the same page.

How do you write a business plan?

The information people include in their business plan will vary depending on industry, structure, and overall needs. However, most businesses contain these nine sections. Here is each component of an effective business plan.

Executive summary

First, you will need to draft an executive summary to include in your business plan. This summary aims to compress information about your business into a high-level overview of your goals and how you plan to reach them.

Business description

A business plan should also include a description of your business, covering your business structure, business model, industry, objectives, and team. It should also have your vision, mission, and values.

Market analysis

Market research and analysis are critical to the success of your business, and you should include them in your business plan. In this section, you should estimate the size of your market, discuss your business’s current position in the marketplace, and provide an overview of the competitive landscape.

Organizational structure

Here, you will have the opportunity to discuss the overall organization of your firm. Include the legal structure of your firm, and outline the internal management. Provide details about your firm’s departments’ roles, responsibilities, and relationships.


While it seems redundant, it is critical to include your firm’s services. Describe your practice areas and what sets you apart from your competitors. You will also have the opportunity to discuss any future practice areas that could benefit your firm.

Buyer persona

If you have not already completed your buyer persona, crafting it so you can include it in your business plan is critical. Describe your ideal client and include information about their background, demographics, goals, challenges, thoughts, and feelings.

Marketing plan

Your buyer persona and marketing plan go hand in hand. In this section, you must include your current plan and future strategies. An effective marketing plan includes details about how you will advertise your business and how your buyer persona will influence your approach.


In this section, you will need to include any logistics for your firm. You should discuss potential vendors to work with, including public adjusters, chiropractors, or forensic accountants. You should also discuss your referral networks.

Financial plan

Finally, you will need to make a financial plan for your law firm. This section should include an income statement, balance sheet, and cash-flow statement. Each of these documents will help you budget for your business.

Speak to the experts

To grow your law firm, you must draft an effective business plan. Ensure that you include the necessary information to guide your business, from an executive summary to a financial plan. 

While a business plan is necessary for your firm, it can be challenging to create it from scratch. Here at 8 Figure Firm, we can help you through the process with ONE.Coach, our proven program to help you grow your firm. 

If you’re ready to take your law firm to the next level, register for ONE.Coach today. We’ll help you turn your law firm into a law business.