You’ve likely already heard of or used a drip campaign, also known as drip marketing. This type of campaign is beneficial for several reasons. But how do drip campaigns increase client engagement? And how do you implement them? Read 8 Figure Firm’s blog to find out.
What is a Drip Campaign?
A drip campaign is a series of preplanned, automated messages that engage existing and potential clients. These messages can be through email, text, or any other form of messaging and are typically meant to encourage the receiver to take action.
Let’s use 8 Figure Firm as an example. Say perhaps, that you are interested in our book. If you were to download our free e-book, you would receive the book and trigger the automation that starts sending emails to encourage you to schedule your free consultation.
We’re not the only ones who use drip campaigns – many businesses use them to engage with their clients. It’s a valuable tool to increase client engagement and keep your brand at the forefront of clients’ minds.
Benefits of Drip Campaigns
There are many benefits to drip campaigns since you can promptly engage with potential and current clients. Let’s take a look at some specific benefits of implementing this strategy.
Automation
One incredible benefit of drip campaigns is that they’re automated – so once you set the campaign up, it will continue running and engaging with clients. It’s time-saving and is a guaranteed way to keep people engaged with your firm.
Nurturing
As lawyers, it’s challenging to recognize that you may be paying for marketing services and losing potential leads. Drip campaigns, however, nurture your clients and continually remind them of your firm. Consistent interaction with clients leads to more cases and more sales.
Segmentation
Another crucial benefit of drip campaigns is the ability to segment. Because someone’s specific action triggers them, you can use that action to target them with a customized approach. Targeted messages can then lead to more engagement with your firm.
How to Implement Drip Campaigns
Now that we’ve discussed how drip campaigns can benefit your law firm let’s implement them. First, you will need to decide whom you want to receive these messages. Do you want to nurture potential clients who call your firm or existing clients?
After you decide how to segment, you can set up your drip campaign through any emailing platform or CRM (customer relationship management) platform. While setting up the automation, you’ll need to decide how often the automation should send out messages and whether you’ll use text, email, or both.
Once you’ve decided how long and how often to send them, written the copy, and segmented your audience, you’re ready to turn on the automation and engage with your clients! Don’t forget to check in on it. You may also want to use KPIs to measure its success.
Examples of Drip Campaigns
There are a few different types of drip campaigns that you can use, and each requires a different automation process. Here are a few examples that may work well for your firm, depending on how you use them.
Welcome
A welcome email is a great way to acknowledge potential clients and let them know about your services. A simple message that thanks them for their interest and contains more information about your firm is a great way to start engaging with them!
Re-engagement
If you had a potential client that scheduled a consultation with your firm and either didn’t make it to the appointment or didn’t hire you, you could start a re-engagement campaign that lets them know how you can help them. You can also share the benefits of hiring an attorney.
Educational
It’s critical not to overlook the value that educational messages can bring. This drip campaign can support both current and potential clients, depending on how you use it. Be sure to send out relevant content that is helpful to your audience!
Speak to an Expert
Drip campaigns are crucial to developing and engaging your clients. They have many benefits, including segmentation of your audience, nurturing potential and current clients, and saving you time with automation.
However, it can be complicated to decide how they can best serve your law firm. If you are interested in expert assistance, 8 Figure Firm’s Marketing.ONE may be the right fit for you. We have a team of marketing professionals ready to help you grow your law firm.
If you’re ready to take your law firm to the next level, register for Marketing.ONE today. We’ll help you turn your law firm into a law business.
