Visual media is key to helping your law firm experience exponential growth. That is because photography and videography connect your firm to both potential and current clients. Using visual media like graphics, photos, and videos will help the viewer understand what your law firm does, and it will increase your brand awareness. By using visual media, your firm will be able to experience exponential growth.
Before jumping into the hows and whys of visual media, let’s define the term. Visual media is a way to provide information, through either photos, videos, and graphics. Humans have communicated their messages this way for many years, even back in prehistoric times. So, visual media is key for communicating with other people. Let’s talk about why photography and videography are so important for growing your law firm.
Why Visual Media Works
A picture is worth a thousand words. Humans are able to comprehend images much faster than plain text, and when information is combined with relevant visuals, we are more likely to remember about 65% of the information given to us. That’s why implementing visuals will increase the number of leads you receive from social media. The research shows that visuals will stay in a person’s mind, thereby improving your firm’s brand awareness.
There are three types of visual media that are applicable when it comes to social media: photography, videography, and graphics. Let’s talk about why they work, and then we’ll get into the implementation of visual media.
How Photography Helps You Grow
People are seeking more information that is authentic. Photography that showcases you, your employees, and your firm will show potential clients that you are a real person and that you have real goals. Photography shows your firm’s personality and can convey exactly what it is that you stand for. For instance, sharing photos of your attorneys at the courthouse will prove that you are doing the work that you say you will do.
Photography is also extremely shareable. When people see an image that is visually exciting, they are more likely to share it with those around them. That sharing could include reposting it to their Instagram story, sending it through text, or just by showing the image to the person next to them. Creating images that are shareable will increase word of mouth about your firm, especially through the digital sphere.
How Videography Will Grow Your Firm
Video marketing is a different way to use visual media in your digital marketing campaigns. By sharing engaging videos on your website, social media platforms, and YouTube, you’re opening your firm up to leads from around the country. YouTube is the second largest search engine, with over a billion users watching over 250 million hours – a day. In addition to this statistic, over 66% of people prefer to watch a video over reading content. By expanding your reach into video content, you can tap into the world of digital marketing through video content.
When you consistently implement video content into your marketing strategies, you’ll find you’re able to connect with your audience on a more personal level. Creating video content about your firm will allow you to tell a stronger story, and it will help you build trust. More than ever, it is crucial to build trust with potential clients. By sharing the face and culture of your law firm, you’ll be able to build that trust in a way that is more personal than standard content.
How Graphic Design Grows Your Firm
Graphic design is unique because it can blend photography, videography, and typography into one cohesive design. Graphic design can help you create a brand identity to show that your brand is consistent and cohesive. After all, 46.1% of people say that the design of a website is the number one way that they can discern the credibility of a company. Graphic design will help you maintain brand standards that you can feature throughout your firm, both online and offline.
Since graphic design offers a different approach towards reaching potential clients, it can break through the clutter of a social media feed. Since some platforms lean towards plain text, incorporating graphic design can lead to more people viewing your post. This study shows that Facebook posts with images get 2.3x more engagement than basic text posts. Your firm will receive more leads and conversions than just regular text posts by increasing your posts’ engagement.
How to Implement Visual Media
Implementing visual media into your communication strategies may seem daunting, but the rewards are bountiful. Begin by reaching out to local photographers in your area to see if they’re open to photoshoots with your firm. Make sure to include yourself in these photos, as well as your employees. Once you have these photos, you’ll be able to begin posting them on social media.
To bring video content to your social media platforms, you’ll want to reach out to videographers in the area. Try and network with the connections you already have. For instance, if you see video content that you like from another business or law firm, reach out to them to see who they use. A videographer will charge you for content creation and editing, which you can incorporate into your social media feed.
You’ll likely want to hire a graphic designer or a marketing firm to implement graphic design. Trying to go about designing your firm on your own will likely lead to more headaches, so trust that the professionals know how to make your business stand out. If you don’t already have a brand guide, it’s essential to reach out to a company that can help you design your messaging. After you have your brand guide, you’ll be able to hire a graphic designer or marketing firm who can maintain the consistency of your firm.
The easiest way to implement all three types of visual media is to hire a company with experience creating content for photography, videography, and graphic design. Hiring a firm that can help you with all three will make a one-stop-shop for you and your brand. In addition to creating content, some of these firms will also run your social media platforms. At 8 Figure Firm, we are happy to offer photography, videography, graphic design, social media management, and more. We provide the complete package to ensure that your law firm experiences exponential growth.
Implement these strategies into your digital marketing campaigns if you’re ready to take your law firm to the next level. Photography, videography, and graphic design will solidify connections with your current clients and convert potential clients to work with your law firm.
Please don’t hesitate to reach out to us here at 8 Figure Firm if you have questions about how visual media works or how to implement these strategies. We offer many marketing services to help you grow your law firm.
We will help you grow your law firm into a law business.