Growing Your Business and Expanding Your Network Using SEO with Jason Hennessey

Jason Hennessey  3:23  

Yeah, you know, when we moved out here, we took a leap of faith, I ended up selling my business back in 2015. So that my young son, Zach, who was about 11, or 12, at the time can pursue an acting career, right? We only have one shot at being a good dad, right? And if if I told my mom that I wanted to be an actor, she like get back to your room and do homework. Right? And so, you know, we’re here now, we’ve been out here five years, he’s still trying to make it in the industry. And I started a new agency and it’s just been growing ever since. So it’s, it’s fun. It’s great place to be, it’s expensive. But it’s, it’s awesome. Out here.

Luis Scott  4:02  

You know, the cool thing about acting, singing, dancing, all those kind of things. As long as you don’t give up on your dream, really, it’s the sky’s the limit. Because, you know, they have shows with older people, you know, you don’t have to be a young success in that type of business. It’s not like sports, where if you don’t make it young, you don’t make it. Yeah, that’s true. The benefit of that. That’s exactly right stuff. You know, that’s a lesson within itself. Now, the last time I was in California actually went to LA it was right before the quarantine happened and all that. It was my first time in LA I literally fell in love with the place like I was like, researching homes, you know, how can I have a home? I just I wonder how people get anything done. It’s like so beautiful out there in terms of weather, you know,

Jason Hennessey  4:43  

and the most interesting story out of out of the millions of people that live out here, you know, we’re walking up a stairway in Beverly Hills and my and my wife compliments your wife on her bag. Right? What were the chances of that right and

Luis Scott  4:59  

it was insane. Wait, wait. Yeah, that was our first Rodeo Drive. Right?

Jason Hennessey  5:03  

I didn’t drive right there. Yeah. Uh huh.

Luis Scott  5:06  

Yeah, walking. I remember I remember, you know, some lady coming up and complimenting her shoes or something. Yeah. And then I look I’m like, that’s Jason.

Jason Hennessey  5:17  


Luis Scott  5:19  

Mhm little experience there. So for our listeners out there who are primarily entrepreneurs, people who really just trying to get into the business, and or maybe they are an entrepreneur, and they want to get their business to seven, eight figures. Tell us a little bit more about your business, your digital company and what you specialize in.

Jason Hennessey  5:35  

Yeah. So uh, so me personally, I’ve had a passion for, for SEO, you know, which is different than paid media and marketing. SEO is kind of really kind of fighting with the Google algorithm, right? You know, whereas paid media is kind of a different track that you can take. And so I’ve been doing that since about 2001. You mentioned I sold the.com industry in the wedding space. And that’s where I got my foot my start when I was young. And I just got out of the Air Force. And even when I was in the Air Force, I was DJing weddings, you make more money on a weekend DJ and a wedding. And I would write two weeks working in the Air Force, right. And so I got out of out of the Air Force, I was going to college at UNV, I was paying for my college with the GI Bill and also feeding my family, which was just my wife and myself at the time with with DJing. And so there was a point in my career where I’m like, I’m doing everything I’m advertising and all the bridal magazines. I was even a radio personality in Vegas for a couple years just so I can get that, you know, that exposure on the on the media. But there was a point where I wanted to, to, you know, to find brides that were coming to Las Vegas to get married, and use the internet to plan their wedding. And so that was the genesis of how I got started in SEO. I was like, I built a website, I paid somebody to develop it. $5,000 after three months, nobody was coming to the website, I went back to the developer, I’m like, what’s going on? Man, I paid you all this money. Nobody’s coming to the website. And he’s like, well, that’s a different. That’s something called SEO. And I don’t know anything about that. And so my God, I guess I got to start teaching myself this thing. And so I bought a book, read it front and back twice. And then I started practicing it. And so that wow, basically led me to building out a site called Vegas Wedding Mall, which then turned into Los Angeles Wedding Mall and Seattle Wedding Mall. And, you know, that’s kind of how I got my start, you know, on the heels.

Luis Scott  7:35  

Yeah, you know, the

Luis Scott  7:36  

thing is that a lot of entrepreneurs, they think that if you build it, people will come. And it’s it’s more complicated than that you actually that you have to invest strategy. And even if it’s just a website, you have to invest strategy, you know, tell people a little bit about, like, what was that? What were some of the strategical things you did? Like, what what First of all, what year was this, that you built this website?

Jason Hennessey  7:54  

So this was back in 2000 2001? is when I Oh, wow. and is like, right, during the genesis of pay per click marketing, right, there was a company called Overture. And so Overture was where you can actually bid like two cents a word and nobody knew about it. And so I was like, ranking on like Yahoo. And and I think it was Yahoo Overture, like I was spending like, I don’t know, 200 bucks a month, but like ranking number one on Google for like Las Vegas wedding and like, holy, nobody knows about this yet. And I’m like, and so that was like, I was like, I’m all in like, I was actually contemplating going to law school studying for the LSAT. Why am I No, I don’t know if this lawyer thing. And so I kind of went down the whole marketing kind of rabbit hole, and have never come out of it yet. So

Luis Scott  8:42  

now that wedding business, did you grow it to any substantial size? Or was this something that you were farming out the business?

Jason Hennessey  8:48  

We did, we we grew it, we had a call center in Las Vegas, there’s like 30 people that were dialing for dollars, right? So they’re basically calling wedding vendors and getting people to advertise. And we learned a lot of lessons in that business. You know, that I still, you know, learn from today from all the lessons that we learned, you know, the biggest thing was that we were building multiple websites. So we had Las Vegas wedding mall, Los Angeles, Seattle, Phoenix, you know, and if I would have done it right from the start, I would have built just one website, and kind of made it more of like a national play, because then you have to do digital marketing for every one of those sites and link building and content strategy. So those are some of the hard lessons that I learned back in the day. But you know, Hey, you, you grow from the lessons that you learn, you know?

Luis Scott  9:35  

Absolutely. Yeah, I mean, I think what makes us entrepreneurs, what, what makes us successful entrepreneurs, really those failures, and, you know, because you never really learn anything from winning all the time, like losing is what really, you know, gets you to that place to that next level. And you know, you took all of this, you sold a company that you had you moved to Los Angeles and then you started a new company. What what really made you start that new company? Like what what was the drive within you?

Jason Hennessey  10:06  

So So after I sold after I sold the car, I ended up moving out to Atlanta, right where your areas and I built another agency and that agency, I got started by accident, I got asked to speak at a lawyer’s house, a guy by the name of Bubba Head out in Atlanta. He’s a DUI guy out there, right. And so I spoke at his house, and there’s 50 lawyers and I walked away, I just gave a presentation of how I was able to rank on Google for the word like wedding favors, right, ranking nationally under that term, nothing to do at law. And so I gave that presentation about 50 lawyers in the room. And from that presentation, people came up said, hey, my SEO guys not doing any of this stuff, you know, not paying X dollars a month. And, and so that was the genesis of the first agency, which was called ever spark interactive, which you mentioned, build that out for about five years, and then sold it and then move to LA. And when I moved to LA, you know, I was I, you know, financially secure, I just sold a business. But I was bored. And so I got back into it, there was no non compete. As long as I didn’t steal any of the clients or the staff from ever spark interactive, I can, you know, kind of start a new business. And so I did, I got one client, and, you know, I was playing tennis every day. And in that one client then led to two and three clients, and then led to another seven or eight. And next thing, you know, now we’ve got 100 people, and I don’t play tennis anymore.

Luis Scott  11:36  

That’s crazy how that happens. Yeah, no, it’s interesting, because like, you’ve mentioned a couple times, like you accidentally got into this, you accidentally got into that. I think that sometimes entrepreneurs, they think that everything is linear, like, if I do this, this thing happens, then the next thing happens in the next thing happens. And sometimes our entrepreneurial life is really just a zigzag all over the place. Right? I mean, that’s what it seems like for you.

Jason Hennessey  12:00  

Completely. Yeah, you know, you, you make decisions, and even even some of the slightest decisions that you make can have such a big impact on you personally, or professionally, you know, and it’s, you know, you might meet one person and introduce you to this person, actually, you know, and so, yeah, it’s, it’s pretty fascinating, you know, how that kind of works out, you know, it’s, you could try to plan, right, it’s always good to kind of have a plan, right. But you know, as we both know, you know, business in life doesn’t always ship out to be the plan that you built or designed, right? It never does. It’s one of those things where you just got to keep moving. And you got to keep networking. I think that that’s a that’s an important part.

Luis Scott  12:42  

What has networking, or what has the the the getting to know people who help you level up? What has that played a role as it relates to you in your career in your life?

Jason Hennessey  12:52  

Yeah, that’s it. That’s an important, you know, heck, we wouldn’t be talking today, right? If If we both were networking, right, you know, so it’s a matter of kind of getting out of the house, attending conferences, even if it’s uncomfortable, I remember when I started to break into the legal vertical, you have all of these, like, called tribes, right, you know, you’ve got like, the Paul Fallis tribe, with Randy, you know, you got all these different tribes. And so like, it’s like, you’re new to this space, everybody knows each other, you’re trying to invite yourself to dinners that you’re not invited to, you know, but over time, you know, you start to build friendships, and those friendships start to kind of blossom into stronger relationships. And then people start to know who you are, and your character, and, you know, and then from there, you know, you end up like, our business has grown 100%, based off of those relationships and our reputation, like, I still today have a one page website that just has a photo of me with a little form, right. And so here we are, you know, a $10 million agency and growing pretty rapidly, all from that one page website, right. And I’m supposed to be the SEO guru, right with the website. And so, you know, but it’s really been our reputation, our team and our, you know,

Luis Scott  14:10  

our track record in the space. And he’s not lying about the one page website, jasonhennessey.com. And yeah, just see that one page,

Jason Hennessey  14:18  

you can see it. Yeah,

Luis Scott  14:21  

take it take you right to where you can make $10 million. It’s amazing. You know, yeah, networking has been incredible. I remember someone telling me that, you know, just like if you’re trying to find a date, and you go to a club and you’re standing against the wall, it’s very unlikely you’re going to dance that night, right? So yeah, dance, you got to get out there and mingle with people. It’s not, that’s the only way that it works.

Jason Hennessey  14:40  

Absolutely. My big, like, my personal kind of mission statement is, if you will, is action creates results, right. You know, and the thing that gets on my LinkedIn, you know, it says you have you have the power to create a future that wasn’t going to exist, right? You really do you know, and so on. You know, action creates results, you know, getting out on the dance floor when you’re 13 years old and asking the prettiest girl in the school to dance with you, right? If you don’t take that action, you’ll never get that chance. Right? So you have to do that. And you have to live your whole life that way.

Luis Scott  15:14  

It’s interesting, because if you did that, you know, I always think about the things we don’t plan for, if you plan to ask the person who scares you, and you’re rejected. That thing you never expect is that people now see you as someone with courage. Sure, courage then leads to other things, which is amazing. And so sometimes we think that the end goal is just getting the Yes, whether it’s in sales or building a business. Sometimes the end goal is developing a reputation of courage, reputation of a go getter, that savages enough.

Jason Hennessey  15:44  

We see that all the time, right? You’re in a rush, you’re like, how did that guy get that guy? all manner of confidence, courage, right? charisma, right? You know, that’s really it.

Luis Scott  15:55  

It’s all about that. Now, sometimes people think that, that you start a business and it just becomes successful. There’s no trials, nothing ever happens, you know, even your story, five years, $10 million. There’s a backstory, obviously, you had another business, you also had multiple businesses and so forth. So it’s not like it was just five years, but no hear that. And they say, they’ve never struggled, they never had any problems, but but their trials that we all endure, what are some things that you’ve had to endure? Especially starting this last company that you started?

Jason Hennessey  16:26  

Yeah, you know, it’s interesting, because we, you know, you as well as is every entrepreneur, right? We, we continue to cement the mistakes that we’ve made, and make sure that we try not to make the same mistakes throughout our career, right. And so if I had all of the collective wisdom that I’ve built over the past 20 years, right, and I go back 20 years ago, and I was a young entrepreneur, just kind of getting started in my first business, right, you know, that business probably would be a lot more successful than it was right. But I wouldn’t have gotten to where I am now, if, if that would have happened. Right. And so yeah, that, you know, it makes you stronger, you know, you want to kind of learn and grow every single day, you know, some of the mistakes that I made, you know, back, you know, one of the things that I think about a lot is, you know, when I was first starting out, like, you know, a, you’re trying to do everything yourself, right, so you are the accountant, you’re the customer service, you’re the you know, whatever it is business, you’re doing everything yourself, and then you scrounge up enough money to hire somebody to help you, right, and you can’t afford to pay them. 5060 so you’re finding like people that are college like level, you know, interns, and you’re paying them 5015, maybe even cheaper, $8 an hour, you know, and those people, you know, don’t have the the training and skill to kind of really grow your business. And so now you have a team of people in so you’re setting yourself up to fail, right? But it’s all a matter of the, you know, the budget that you have in so, you know, that’s a big lesson, you know, and so now I’ve taken a lot more risk, you know, we, you know, we hire people that, you know, that make a pretty high salary, who are much smarter than these are the people that I would probably cheat off of back in high school, you know, um, you know, but now they work and they’re a lot smarter at their specific role than I am. And I have to just learn to kind of, it’s okay, like, you know, just let them do what they do get out of the way. And that’s really been, you know, a lot of the success over the past two years, because I remember in 2018, or late 2017, I was everything I think we had in 2017, there was only 15 people and I was working 15 hours every day, I was managing the accounts, I was doing payroll, I was doing HR, you name it right. At the end of the year, I made a lot of money, right, there’s a lot of profit, but I had to write a big check to the government. And I’m like, Alright, what was all that work for? Right? You know, I’d rather hire people to do the things that I’m not good at, or I don’t like doing and then just kind of grow that way. And so that was a pivotal moment back in 2017.

Luis Scott  19:08  

Yet leveraging the right people is so critical for a business. And you know, recently I was I was talking to someone about Situational Leadership, how, when you first bring someone on, you’re probably going to micromanage them, and then you’re going to you’re going to participate with them, give them a little responsibility, but you’re still with them, then you delegate, but then you leverage. And that’s really the goal of every business owner is to leverage people who are better than you. You don’t have to worry about it. And that’s how you grow your business. I think a lot of entrepreneurs are scared to leverage people because they think it’s costing them money. They’re not realizing it’s an investment in total business. Mm hmm. So that’s super, super important. Now, you said you take a lot more risks. I’m curious, like, what would you consider the gutsiest decision you ever had to make as it relates to your business? Ah,

Jason Hennessey  19:53  

the gutsiest decision that I’ve ever had to make. Um, you know, I would say Probably hiring my president and COO. You know, here’s a guy, his name’s Scott Shrum. He is MIT caliber, right? You know, like to get into MIT, you have to be like the smartest, like the 1% in the nation, right? They only like to let 1000 people in, you know, then he went to Kellogg to get his MBA, right, you know, but this was somebody that was going to kind of help me take the business to the next level. Right, right. Um, and, you know, hiring somebody like that, who is very marketable, you know, obviously, is not cheap. And so that was a decision that I had to make. I’m like, Whoa, like, you know, like, Am I really going to make this decision, and it turned out to be one of the best decisions I ever made, you know, and he’s, he’s helping us grow the business. And he’s, you know, he gives me the freedom and the luxury to kind of take a Friday off if I want, and the business continues to grow without me, right. And so that was probably a risk, one of the riskiest moves that I made by hiring somebody like, you know, crazy smart, and, and it paid off in dividends, because then he, he then courted his former CFO, who then we hired, right, so now we have a CFO that I worked with for 12 years. And then we brought over our director of engineering that he worked with 10 years. So just some of the relationships that he and that’s not an easy thing to do with a one page website with Jason Hennessey on it, right. There is like, is this even a real business? And if it was, something must be real here. Right. So yeah.

Luis Scott  21:37  

And and in addition to the one page, your entire team is virtual,

Jason Hennessey  21:41  

right? Exactly. Yeah, yeah, we’ve got over 100 people, which there’s a lot of challenges for that. Right. You know, you don’t have the water cooler. And, you know, like, you just can’t walk the floor as a manager and kind of look at property, you know, so there’s, there’s certainly benefits that and then there’s also, you know, obviously challenges with that, too.

Luis Scott  21:58  

What is it? What is it that made you decide to take your company completely virtual? And this is just for clarification, this was prior to any kind of quarantine? Like you guys were already virtual, like, what

Jason Hennessey  22:09  

since 2015? Yeah, we were doing zoom before zoom was cool, right? Yeah. Um, so for, for me, um, you know, and this is different, if you as anybody that question, right, but for me, SEO is one of those subjects that they don’t teach in college, right? It really takes somebody that’s very, like, autodidactic, right, that self taught, you know, to kind of be passionate and to kind of, you know, experiment with Google. And so, when I was working at Everspark, which was in Atlanta, we were in the king and queen building, right. And so, you know, the problem is, is that we had this beautiful office, and we had to hire talent from Sandy Springs or Norcross, right. And so, you know, good luck finding somebody that is so passionate about SEO, something that they just didn’t graduate University of Georgia, right to come on and work with you, right. And so that was one of the challenges is when we had Everspark is like, sourcing talent, right? That’s within 10 or 15 mile radius of the office. And so, you know, when I built the new agency, and like, Hey, I can save on all those expenses, and be I can actually recruit from, you know, the best talent pool across the whole world, not just in the United States. And so that was one of the reasons why I decided to kind of go virtual, and that was the plan.

Luis Scott  23:33  

And that’s an amazing point. Because you don’t you don’t do that unless you learn that from a previous, you know, quote, unquote, flight failure, right? That was a failure. And that’s, like a failure. But that was absolutely a failure, because it prevented you from hiring, and so forth. So that’s really incredible that you were able to do that. Now, what do you believe is the future of SEO? Because I know there are people listening right now wondering, does SEO work? And I talked to a lot of lawyers who don’t believe that SEO is important for them, or that it works. So what do you believe the future is for SEO?

Jason Hennessey  24:03  

Yeah, um, well, you know, the one thing about SEO is, you know, it doesn’t happen overnight. And, and there are a lot of, you know, self proclaimed experts in the industry. And so if you’re naive, and you don’t know, and somebody does a good job selling you, right, it’s really easy to kind of get persuader sold. Right. And so, you know, I don’t think, you know, I don’t think SEO is going anywhere, anytime soon. You know, I look at some of our analytics, I look at, you know, some of our call tracking and we see exponential growth, right, with SEO, you know, but it takes time, you know, that they, you know, there has to be a content strategy. There has to be a link building strategy. There has to be a technical strategy to a specific campaign. But over time, you know, the content that you write today, right, so if you’re writing 50,000 words of content today, there’s a good chance that that content is not going to convert into anything for the next 90 days, but in 90 days, you’re going to start getting some traffic, which is going to generate some phone calls. But that content that 50,000 words that you’re writing today, is also going to generate traffic five years from now, right? So it just grows and compounds. So it’s just one of those things. And, you know, I see people that, you know, they they make changes to the strategy, or they bring it in, because you can’t change your SEO provider every three months or six months. Like that’s just how it works. Right. And so, you know, but I don’t see, I see the future of SEO is going to continue to, you know, to be strong, you know, sure. There are things like, you know, now Google has the local service ads, right, you know, pay per click is taking up space, you got Google Local, you know, but all of that is kind of like they all kind of feed in to the same, you know, to the same overall digital marketing strategy. And it doesn’t matter if you’re a service business, or if you’re a restaurant or any business SEO still important, right? It is. Yep.

Luis Scott  26:01  

Yeah. And I think people people really undervalue that, because they don’t understand it. Like you said, they don’t teach it in college. And if you don’t understand and you’re not passionate about it, you’re really gonna undervalue the importance of SEO. So I would agree with you on that. Now, when was it that you knew that you were going to be successful because this is an interesting thing that I deal with, with a lot of younger people in the business you probably deal with this with, with employees outside of the business, other entrepreneurs where they just feel like, nothing is happening for them, their business, their career, their money, they’re on the economic treadmill of life. And I’ve always said it takes 10 years to become an overnight success. When did you know that you were going to be successful?

Jason Hennessey  26:47  

Hmm. I’m still asking myself that question. You know, what, um, you know, it, it. There’s Don’t get me wrong, there’s been like, you know, if we can be vulnerable here, right. You know, like, I thought I knew that answer when I was reading Robert Kiyosaki his book, Rich Dad, Poor Dad, right. And I was, and I was 19 years old, right. And so he was teaching me that the way to acquire wealth is to, you know, to purchase homes, and then you know, take equity out of the home, and then you buy another home, and you rent it out. And that’s, you know, and you know, real estate was the way to acquire wealth, right, you know, and so I was going through that process, when I’m 19, by the time I was 21 years old, I had 12 houses in Las Vegas. And, and so it was incredible until 2007 happened, and the market just tanked. Right. And so now, I’ve got people squatting in homes, I’ve got, you know, a house that I bought for, you know, 800,000 that I was going to basically kind of flip for 1.1 that’s now worth 500,000. And so, you know, there was a very scary point in my career. And this is, you know, and, and, you know, none of the banks come and knock in and, you know, and my credit, you know, got tarnished for like seven years, as a result, I didn’t go through bankruptcy or anything like that, but I was pretty darn close, man. And so, you know, but if you were to ask me back when I had six homes, and life was great, like, I’m like, I’ve done it, right, you know, but, um, you know, and so I’ve learned a lot as a result of that. And some of the, you know, and my wife, God bless her is stuck through me through all of my wild and crazy ideas. And so, you know, but I think, you know, nowadays I look at success a little bit differently. You know, I don’t think, you know, I live a very comfortable life, you know, I could probably stop working tomorrow and kind of be set to kind of live a modest lifestyle for the rest of my life. You know, there’s more purpose, I’m young, you know, I don’t want to kind of do anything, like critical like that, like retiring or anything, but, you know, I don’t think there’s much difference between you know, you know, middle to, you know, middle class, I guess, maybe a little bit higher than middle class, then what Oprah lives, you know, I mean, like, um, you know, I mean, like, I work from home, you know, I spent a lot of time with my kids. I’ve got an amazing life with my wife, you know, I mean, like, there’s so much more to being successful than, of course, the quintessential, you know, business aspect of that, you know, and so, you know, nowadays my, like, I was so money driven when I was like, that’s the reason why I got out of the air forces. I’m like, so wait a second. In order to be a lieutenant colonel. I’ve got to do 20 years. And I’m like, No, I want to be able to tenant Colonel now. Right. And so I’m like, this isn’t for me. I was so many motivated, but nowadays, I look at life a little bit differently. Yeah, absolutely.

Luis Scott  29:44  

I mean, the thing is that, you know, there’s multiple lessons in what you’re saying. And that is, success is defined in different ways for different people. And that’s important. But the other lesson which I think is also important for people to hear, is that at any moment, you can lose it all like that. We should, we should really, when we reach certain levels of success, like you’ve reached it with an eight figure business, be more humble about that. Because at any time, it can be taken away from you. And we need to keep ourselves grounded. And I think that that’s a valuable lesson. You know, when I talk to entrepreneurs, they believe that, that entrepreneurship means you build a business, and then you relax, and you’re on the beach in Cancun, drinking a couple of Corona lights. But as you said, you were playing tennis all the time. And now you’re back working. It’s not really like that. Tell us a little bit more about what, what is entrepreneurship really mean to you? As a business owner?

Jason Hennessey  30:39  

Yeah, you know, it’s, it’s for me I, a, you know, I’m still learning. Right? You know, and it’s interesting, because you and I share the same executive coach, I know, you probably have multiple coaches, but you know, we both kind of work with Cameron Harold, right? You know, Cameron was a guy that I seen 10 years ago on a on a TED talk, write about raising kids to be entrepreneurs. And it’s just like, like, Whoa, like, why didn’t I see this? When I was a kid, you know, and I, you know, now my young children are kind of, like, trained to be entrepreneurs. And it’s kind of stemmed from that. I always thought that myself. But, you know, I knew that I wasn’t a good CEO, right? You know, I try my best, and I do a pretty good job. But there’s a lot of things that I don’t know that I don’t know, right. And so I got a coach to kind of help me and it just kind of makes me better. And I’m learning and I’m networking with people that, you know, I looked up for 10 years ago, I couldn’t afford Cameron. Right. But now I’m fortunate in my life where I could afford to bring on an executive coach and meeting with him twice a month is just, I just got off the call with him before this, you know, man, he’s given me all the cliff notes and the shortcuts that I wish I would have had 10 years ago, right. And so, so it’s a you know, it’s, it’s more about kind of like self drive, you know, continuing to learn knowledge is power, right? I mean, I’m always reading books, right? There’s all kinds of books, you know, but for me, it’s like, at the end of the day, what I really love is, in my case, it’s SEO is such a very competitive space. And I love that, right? Because I’m very competitive by nature. And it’s clearly obvious based on search results on who’s winning that game. Right? Right. And, you know, at the end of the day, it’s, it’s, I get great pride out of kind of seeing my clients succeed, you know, through the 20 years of experience that I’ve kind of spent most of my adult life studying. And so, I take great pride in that people. You know, people text me all the time on weekends and stuff. Oh, my God just got this big case, you know, came from and see, like, that’s why I do this, huh?

Luis Scott  32:47  

That’s right. You know, it’s funny, because many, many entrepreneurs, their drive goes from money to really helping people. And that’s what I love about working with entrepreneurs and business owners is that they become givers. And I had mentioned this before we got on the, on the recording, that that true entrepreneurs are truly givers like they they are so willing to give. And that’s what I love about being around people who are true entrepreneurs. Now, you mentioned having an executive coach, so I’m curious, like, who’s a mentor of yours? What lesson did they did they give you that really, you know, change the trajectory of your of your career?

Jason Hennessey  33:22  

Ah, that’s a good question. You know, there’s probably many mentors, you know, dating back to like my grandfather, who was a custodian in high school and kind of let me see life from, you know, living, you know, a very simple and modest life. You know, I think, I think that would probably be it, I would probably say, you know, nowadays, there’s, like, you know, people that I kind of look up to, from a business perspective, but just in life, and getting such an early start, I’d probably say my grandpa Frank, you know, and that’s because, you know, he was a custodian in high school, you know, didn’t drive any kind of nice cars. But at the end of the day, he was just happy and my grandmother married for almost 50 years, you know, they raised a good family. So, you know, growing up from humble beginnings, you know, gives gave me that drive, you know, because at the end of the day, if, if I lost everything, it’s okay, because, you know, my grandfather was perfectly fine by not having a lot right and so that’s, that’s uh, he lives a very happy and modest lifestyle by not having a lot so like I think that allowed me to kind of be a you know, bigger risk taker in life is because it’s okay. Because even in the worst case, if I you know, if I lost it all, and I had to go get a modest job, you can still live a very happy lifestyle.

Luis Scott  34:50  

But But knowing your track record, it’s very unlikely you would go kick. You just started other business. So that was great. That was a great The ending point right there because that’s so true, we can absolutely lose it on still survive. And that’s what the beauty of this country and an opportunity of having a business. So, thank you so much, Jason. I appreciate it’s been a real treat having you. We’ve been talking to Jason Hennessey, the owner of Hennessey Digital. Jason, where can people find you?

Jason Hennessey  35:17  

Yeah, so just it cost me $30,000 to kind of have you go to this spot, but you can go to Hennessey.com, Hennessey.com. You’ll find my one page website, fill it out. And if you forget the E, you’re gonna be buying some cognac so

Luis Scott  35:35  

well, we’ll make sure we put the link below so that they have it exactly. So there you have it, guys from zero to 10 million in five years. Jason did it you can do it to guts, courage and hard work is what it takes. And remember, if you love this episode, be sure to subscribe so you never miss a show. You’ve been listening to the guts and glory show.

Outro  35:53  

You’ve been listening to The Guts and Glory Show with Luis Scott. If you enjoyed the show, be sure to share. For more information on this episode, please see the show notes at www.GutsandGloryshow.com and join us next time as we talk to another leader in business that had the guts to overcome all odds for the glory of success.