Building Your Personal Brand to Market Your Business with Lee Heyward

Lee Heyward is a successful entrepreneur and image strategist. She is the Founder of The Prosperous Image, a consulting firm that helps elite service professionals curate a brand that gives them an edge in their industry. Lee is also the best-selling author of Simply Effortless Style and Strategically Suited

Lee has over ten years of experience in brand building and image creation. From a young age, she has loved using clothing and style to help people feel their best and reach their goals.


Here’s a glimpse of what you’ll learn: 

  • Lee Heyward explains how to dress for success (hint: it’s not enough to just make yourself look good)
  • Aligning your surroundings—from your closet to your car—with where you want to go in life
  • Lee discusses how she got into her industry and the challenges she faced along the way
  • How does the way you dress influence your confidence levels?
  • Dressing for success while working from home
  • How to improve your image without breaking the bank
  • Lee shares an exercise to help you find your individual style
  • Why saying yes can be gutsy—but rewarding

In this episode…

Dressing for success isn’t just about the clothes you wear. As image strategist Lee Heyward says, it’s about aligning your style with where you want to go in life. So, how can you put an image together that reflects your individual goals and future achievements? 

According to Lee, the way you dress is an essential part of growing your personal brand and your business. Dressing for success will not only make yourself feel confident, but it will also make others feel confident in you. That’s why she suggests curating an image that will help you make a good impression everywhere you go. 

In this episode of The Guts and Glory Show, Luis Scott sits down with Lee Heyward, the Founder of The Prosperous Image, to talk about how to build your personal brand and grow your business. Lee explains why you should align your closet with where you want to go in life, her strategies for identifying your individual style, and the importance of dressing for success even while working from home. Stay tuned for more.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by 8 Figure Firm.

Co-founded by Luis Scott and Seth Bader of Bader Scott Injury Lawyers, 8 Figure Firm helps transform your law firm into a 7-figure or even 8-figure firm. 

After their own law firm scaled from $3.5 million in revenues to $30 million per year in revenues in just two years, Luis and Seth started the 8 Figure Firm to share their strategies and help other law firms achieve exponential growth. 

Visit www.8figurefirm.com to receive a consult call and start scaling your business today.

Episode Transcript

Luis Scott  0:00  

I’m Luis Scott, managing partner of Bader Scott Injury Lawyers one of the fastest growing law firms in the country. And I’m also the co-founder of 8 Figure Firm Consulting. I’ve successfully built multiple companies by focusing on leadership, operations and culture. Using these principles, my companies have generated close to $100 million in revenue. But before any of this success, I started my legal career as a receptionist, and I worked my way up to becoming managing partner. And each episode of this podcast I sit down with leaders and entrepreneurs who have had the guts to step out on their own, and the courage to face adversity. They share with us their tips for achievement, the challenges they have faced and the glory of success. I welcome you to The Guts and Glory Show.

Luis Scott here, host of The Guts and Glory Show I feature top leaders who share the obstacles and challenges of leadership, the guts it takes to succeed and the glory of success. Today, you will hear another inspiring interview from entrepreneur and author Lee Heyward, who helps elite service professionals increase sales and make lasting impacts by crafting a business image for a performance edge in the moments that matter. But before we get started, I want to give a sponsor message which is 8 Figure Firm Consulting at 8 Figure Firm, we help law firms take their businesses from seven figures to eight figures by keeping lawyers away from the work that they hate so that they can focus on making the impacts they love. We can show you how to develop a business that works for you instead of you working for the business. So turn your law firm into a law business by going to www.8figurefirm.com. Before I give this introduction, I want to give a special shout out to Kristen David, from Upleveling Your Business for introducing me to today’s guest, Lee Heyward, who is the best selling author and image strategist, founder of The Prosperous Image, a consulting firm that helps clients get an edge in the moments that matters. She works with elite service professionals to curate a personal and business brand that gives them a decisive advantage in their industry. She’s also the author of the book Strategically Suited, and she believes that an image is a powerful marketing tool that you always have access to. And I agree with her. So Lee, thank you for being on the show. Welcome to The Guts and Glory Show.