Email marketing is not a relic of a bygone era – it is crucial to attracting and retaining clients in the 21st century. While some may say that email is dead, that’s not the case. Sending out a weekly email is more important than ever to convert leads into clients. Emails are essential to keeping your law firm at the forefront of a client’s mind. We’ll break down all the benefits of sending email, and then we’ll discuss how to start your weekly email campaign.
Email Has a High Return on Investment
First and foremost, email marketing has a high return on investment, meaning that you can spend less money and still receive a high return. The return on investment for email marketing is $42 for every $1 spent. To put that into a percentage, the ROI of email marketing is 4200%.
When you pay for an email service, you typically only pay for the size of the list, not for the number of emails sent out. Because of the pricing structure, email campaigns are one of the most cost-effective ways to grow your law firm.
Email is More Effective than Social Media
Social media is here to stay, and you should still maintain a social media presence to help foster your law firm online. However, don’t neglect email marketing when you head for social media! Email marketing is about 40 times more effective in getting new leads than Facebook and Twitter combined.
One of the reasons for that effect is that email marketing allows you to personalize the message that you’re sending. With tags or segments, you can control who receives various emails, meaning that people get a tailored experience. Email marketing is critical, with 72% of consumers preferring emails as their primary form of communication.
Email Can Collaborate
Email marketing is collaborative, and you can use it in conjunction with your website and your social media platforms. By sending out value-driven emails with relevant links, people will be interested in learning more. When people see relevant information, they’ll click a link, which will drive more traffic to your website. More eyes on your website means you’re more likely to convert a lead to a client.
In addition to increasing website traffic, email marketing can help you grow your social media following. When you link your social media, people will find you online and continue to see your firm, which will keep you at the forefront of a potential client’s mind. Of course, the increased website traffic and social media growth happen organically, but email marketing makes the process much faster.
How to Implement Email Marketing
We’ve now established that email marketing is critical for growing your law firm. But how do you do it?
First, you’ll want to research the different email marketing platforms out there. You’ll want to compare prices, features, and how easy each platform is to use. Different services will have various benefits and drawbacks, so you should pick the one that makes the most sense to you.
After you find a platform that you like, you’ll want to compile a list of your current clients, former clients, and potential clients. Having a list set up will make it easier to segment and target the different types of people you’d like to target. Depending on the platform, you’ll be able to tag clients based on where they are in the case, their client status, and their demographic.
Once you have your list, you’re ready to start your email marketing campaign! Remember that it’s better to send emails once or twice a week and not be discouraged by low open or click rates. Depending on the number of people in your audience, you may find that you have lower open or click rates than you might have thought. However, this doesn’t mean that your emails aren’t valuable.
Email is one of the essential marketing tools that we have in the 21st century. Email marketing campaigns have a high return on investment, are more effective than social media, drive website traffic, and grow your social media following. If you have been on the fence about starting an email campaign, let this be the sign that there is no time like the present!
If you have more questions about email marketing or are unsure how to get started, please don’t hesitate to reach out to us here at 8 Figure Firm. We offer many marketing services to help you grow your law firm, including email marketing!
We are here to help you grow your law firm into a law business.