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Discovering Your Passion and Living with Intention with Corey Geary

 

Corey Geary is the Director of Marketing at Bader Scott Injury Lawyers and a marketing consultant for 8 Figure Firm. He oversees a multi-seven-figure marketing budget and has helped craft the legal industry’s “signature customer journey.”

Prior to joining Bader Scott, Corey worked as an account manager at Pearson Education for colleges and universities in Georgia before taking a position in business development at Salesforce. When Corey isn’t thinking about marketing, he’s outside exploring, ranking restaurants in Atlanta, or spending time with his wife and their pug, Odie.

 

 

 

Here’s a glimpse of what you’ll learn: 

  • Corey Geary talks about how he got started in marketing at a young age
  • How do you harness a passion that isn’t readily apparent?
  • Corey discusses the “signature customer journey” and how to use it in any business
  • The gutsiest—and most fulfilling—decision that Corey has ever made
  • Corey’s advice to someone who wants to make a change in their professional life
  • How to effectively deal with criticism: think in the long-term
  • The valuable advice that Corey received from one of his mentors
  • What can you do today to elevate your success?

In this episode…

Are you doing what you really want with your personal and professional life? Corey Geary, the Director of Marketing at Bader Scott Injury Lawyers, believes that your time on earth should be spent doing something that you truly love. So, how can you start following your passion—in and out of the office—today?

According to Corey, you have put yourself in the driver’s seat if you want to pursue your dreams. And, more often than not, making an intentional decision to take control of your future requires a lot of guts. However, as Corey has shown with his transformative career change, the gutsiest decisions can also be the most fulfilling. 

Tune in to this episode of The Guts and Glory Show as Luis Scott is joined by Corey Geary, the Director of Marketing at Bader Scott Injury Lawyers. Corey talks about his career journey and how he found the guts to pursue his passion for marketing. He also shares his advice for discovering your passion, his insights into how the customer journey has evolved, and his thoughts on the importance of being intentional with your time. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by 8 Figure Firm.

Co-founded by Luis Scott and Seth Bader of Bader Scott Injury Lawyers, 8 Figure Firm helps transform your law firm into a 7-figure or even 8-figure firm. 

After their own law firm scaled from $3.5 million in revenues to $30 million per year in revenues in just two years, Luis and Seth started the 8 Figure Firm to share their strategies and help other law firms achieve exponential growth. 

Visit www.8figurefirm.com to receive a consult call and start scaling your business today.

Episode Transcript

Luis Scott  0:00  

I’m Luis Scott Managing Partner Bader Scott Injury Lawyers one of the fastest growing law firms in the country. And I’m also the co-founder of 8 Figure Firm Consulting. I’ve successfully built multiple companies by focusing on leadership, operations and culture. Using these principles, my companies have generated close to $100 million in revenue. But before any of this success, I started my legal career as a receptionist, and I worked my way up to becoming managing partner. And each episode of this podcast, I sit down with leaders and entrepreneurs who have had the guts to step out on their own, and the courage to face adversity. They share with us their tips for achievement, the challenges they have faced and the glory of success. I welcome you to The Guts and Glory Show.

Alright, Luis Scott here, host of the Guts and Glory Show I feature top leaders who share the obstacles and challenges of leadership, the guts it takes to succeed and the glory of success. Today, you will hear another inspiring interview from Corey Geary, a marketing extraordinaire, who is changing the way law firms market using a signature customer journey nowhere seen in the legal space. But before we get started, I want to say our sponsor message is brought to you by 8 Figure Firm Consulting at 8 Figure Firm we help law firms take their business from seven figures to eight figures by letting them do the things they love, and focusing away from the things that they hate. And I remember, you know, when I started my career, Corey, I didn’t know how to build a firm I didn’t know what I was supposed to do. I didn’t know what next steps I needed to take. And honestly, I tell people It took me until I was like 34-35 years old to really learn how to build a firm. And so what I love about 8 Figure Firm is that they can show you how to develop a business that works for you, instead of you working for it. So if you want more information and you want to turn your law firm into a law business, go to 8 Figure Firm.com Now, today I have the pleasure of introducing Corey Geary marketing director Bader Scott injury lawyers and marketing consultant for 8 Figure Firm Consulting in this capacity he oversees a multi seven figure marketing budget and has helped craft the legal industry signature customer journey journey. Corey, welcome to the Guts and Glory Show.

Corey Geary  2:07  

Hey, Luis, thank you for having me.

Luis Scott  2:09  

So I want to start off by asking you the question that everybody is is gonna want to know once they look you up, and that is how is your dog more famous than you?

Corey Geary  2:21  

It’s a good question. I think I think of myself as a marketing expert. I think my wife has found the true gym, which is puppy sell more than anything. So we’ve we’ve had it for a while. And he is a very loyal fan base of other pugs and other dogs and followers. So I’m not sure how he’s growing. But I imagine his success will continue to grow. So

Luis Scott  2:40  

I did.

Yeah, I

did notice that he has that thousands of followers on Instagram. what’s what’s his Instagram handle?

Corey Geary  2:48  

his Instagram is at od the puggy. So give them all the clown now.

Luis Scott  2:54  

Now does does he do tricks? Or is this just like a just just a fun, cute loving little little dogs situation here?

Corey Geary  3:03  

The only tricks he does is just entice us to give them extra treats. I don’t know if there’s any other plans is masterplans working out really well. So.

Luis Scott  3:11  

So as a marketing expert, would you recommend that I get a dog? If so, what kind of dog sells the best?

Corey Geary  3:19  

Well, absolutely. First question. And I’m a little biased, I would do a poll all day. But yeah, any small dog that you can put in your lap is going to be the best one.

Luis Scott  3:29  

So so my, my wife is a big fan of labs, we just decided to to become lab owners. So this is brand new information hearing if the for the first time ever on the Guts and Glory Show. So we will be lab owner sometime in December. So we’re excited. So just look look forward to that on social media, you’re going to see a lot more dog action from me so that maybe that’ll help my Instagram and so forth. So, as we get started, you know, tell us a little bit more about you, your background, your journey and and how did you become who you are. I mean, if people are watching this video, they’re going to see a very, very young person leading a essentially a multi multi 8 figure business in the marketing department. Tell us about how you got to where you are.

Corey Geary  4:16  

Yeah, I think it’s important to kind of go back towards my childhood, not to like bring you back to the whole history. But I have always loved and been obsessed with design and the way things feel. You know, my my parents had the old Nokia phones and the touchscreen blackberries and all those I used to always think they were so impressive. But when I was a kid, it’s gonna sound crazy. The iPhone came out. And that was one of the first times I’ve ever touched just world class technology. And I became in basically golf with the love of Apple, huh. So I think the design and the branding is just struck me so young, that I found something that really felt good and I think the feeling good marketing is something that’s always just been a passion for me. So I will definitely allude to Apple a ton of times during the podcast probably. But I just I found I fell in love with typography and colors and the feeling of marketing versus just, you know, strict messaging and stuff like that. So I think as a kid, I love that. And, you know, I went to I went to junior college, which, which definitely helped me kind of put myself in my intentional my intention to learn. So I learned a ton of junior college and then went University of Georgia where I studied business, and I was just able to meet so many incredible young driven business leaders that will, you know, be really incredible leaders in the future. So I think the combination of my love for marketing, this situation going on junior college helped me push my learning and then just seeing others who who have this drive to succeed have pushed me that way.

Luis Scott  5:45  

You know, it’s interesting, because you talk about this passion that you develop at a very young age, and a lot of times, I was a victim of this, because when I was young, I thought the only people who had a passion were artists, right? celebrities, actors, singers and athletes, because it’s, it’s apparent that they have this, but you had a passion for something that’s not as a parent, it was not something you know, you weren’t throwing a 90 mile an hour fastball you weren’t running through, you know, defensive lineman as a running back Are you weren’t singing, like some of these professional singers. Tell, tell the audience a little bit more about passion and how you can actually harness a passion that’s not as readily apparent, like something that you had, which was a love for technology, a love for colors and things like that.

Corey Geary  6:30  

Yeah, I think, to play with that, I played soccer my entire life growing up. So I was always following teams, and you have this team loyalty this who, who the players, how are they doing are they injured, and I just fell in love with sports. And I love I still love sports this day. But I think a lot of those little pieces coming together help me realize that, you know, I have to be intentional with my time. And even as a kid, I didn’t realize I was doing it looking back on it. But I spent a lot of time in the backyard juggling a soccer ball, I spent a lot of time after practice by myself, you know, shooting on the goal and running around field probably like a mad kid. But I spent a lot of time being intentional with myself and what I wanted to do. And I think that, coupled with the idea that I love the way things looked and field marketing, I think just kind of boosted me as a kid. And I believe in the 10,000 hour rule a ton. So I think I was exposed to a lot of really great brands as a kid. And in an honest standpoint, the digital age struck during my childhood, in childhood in my teenage years. So I was exposed to more brands and more pressing advertising probably than any other generation up until probably now. So I think that it was always in my face, something that I just kind of enjoyed. And then I studied it a ton, especially when through college, I figured out exactly what I wanted to do. I knew that marketing was my realm. So I spent as much time possible after school learning reading, I watch a lot of videos on marketing, I watched I I love abstract marketing and minimalism. So I think there’s a lot of, there’s a lot of things that you can do. But the biggest thing is that you have to be intentional in your time. And whatever you want to do you have to spend time doing that. And it’s just what I’m up to do.

Luis Scott  8:11  

Absolutely. Now, one of the things that I hear a lot, especially from young people in their early 20s, even up to their late 20s is they don’t know what they’re passionate about. They don’t know what drives them, you know, they get up every every day. They’re not excited about going to work. They’re not excited about what they do. But you develop this passion from a very young age. What advice would you give to someone who is in that position who hasn’t developed their passion and doesn’t have like this innate desire to do something like what would you tell them?

Corey Geary  8:40  

Yeah, that’s, that’s tough, because I feel like I have a lot of friends who who were in similar situations as myself, I’ve had a lot of friends who are still trying to figure out what they want to do. I think it just comes down to who you are naturally. And I’d read something the other day actually about dating and people when they date each other to not put on any kind of persona to truly talk about who you are what you like, you know, if you like Star Wars, like talk about Star Wars, because if you find somebody else who like Star Wars as well, like it’s gonna be an instant connection. So like, Why put on this persona. And for me, I just kind of found this hint of love for marketing young and just something I really enjoyed. I love creating logos. I love creating fake businesses. I’ve tried creating thousands of businesses because I love the marketing field and branding. But my biggest advice would be to just find out what you naturally just enjoy doing. I’ve asked a question many times, what would you do if you could do anything in the world and tons of people say oh, I’d be a travel agent or I’d be a tours and tour guide and you know, the Maldives or something? I guess we’d all love that. Other than being a travel guide, rather than being a tour guide or someone who just travel and and do whatever they want. What would you actually enjoy doing and I think many people will be a travel blogger or photographer. Yeah, those are things that you can do but like what would you do in like, if you keep questioning yourself and challenging your your status quo, what you would really do, I think you’d have to Wanting exactly what you love versus finding a job that you’re good at, that will sustain for the time being. But you can find what you actually love to do by just continuing to ask yourself the question.

Luis Scott  10:09  

You know, it’s interesting because you just went through an exercise. And I don’t know if people really heard it if they’re not familiar with that exercise, which is to just go one level deeper, one level deeper. And I think that we shy away from like that, that self discovery. And because we don’t want to ask ourselves that one level deeper question. And I think that that’s so important to find your passion is to just ask yourself that one one level deeper question like, why do I want to do this? And how is that going to further my goals in my myself? Now, as you develop your passion, one of the things that you have developed in that time period is, is what we’ve titled The signature customer journey. I’ve never heard of it. I’ve never seen any law firm use it. It’s something that is absolutely foreign to law firm owners. And so even though I’m gonna focus on law firm owners, this is really applicable to all businesses. And we’ll talk about this in a second. But the signature customer journey, where did this idea come from? And, like, how did you develop this?

Corey Geary  11:10  

Yeah, so for starters, I can’t take complete credit for because the customer journey is something that has been developing, or I would say the last few years, heavily 2020, I would say is probably the first year where you can actually physically see majority of companies starting to push the customer journey. But actually, in college, I became aware of it when delta and Coca Cola would come to the school at UGA, Georgia, and they would basically do like the seminars, they would do these meet and greets. And I really felt that they were putting me as a student on my own journey as a potential employee. And I think I felt that they were following up with me, and it was all automated, but it felt very personal, and very cohesive across the brand. So I really wanted to work for adults, I really want to work for Coca Cola, I found the love for those brands. And I think that spoke to me as a marketer wanting to do that. But again, I kind of went deeper into the curiosity of what these customer journeys actually were. And I would always, I always make jokes about like, when you see something on sale, I’m like, talk to my wife. Well, it says it’s, it’s on sale, it’s 50% off, but they knew was gonna sell for this price, right? Like, right, it wasn’t $100 Originally, it was originally $50. And they’re telling you, it’s on sale. $50. So they’re, you know, they’re winning. And I always, I always joke when I see email marketing, or customer journey emails that, you know, I can see kind of right through it, and I see the value in it. But I think I worked at Salesforce for two years, which, which gave me a lot of exposure to a lot of small, medium sized businesses, who are on the cusp of really accomplishing a customer journey and building something out that’s really relationship based. But the biggest thing that I saw over the course of my time there, even with a few law firms is that, you know, when you go into marketing, a lot of marketing pieces are siloed. And you have a lot of social media is its own world, email marketing is its own world, and all these different pieces of marketing are truly their own projects. And that’s the biggest misconception in marketing. And I think, as the customer journey has become more prevalent across the industry, across all industries, more people are catching on to the fact that, hey, all these siloed pieces of marketing is actually meant to be a cohesive experience, and bring somebody across this journey of, you know, how do I get from start to finish all all building relationships? So I think I’ve definitely seen it elsewhere. I think I found the biggest gap in the law industry, which is a little older and traditions with with marketing and things have stuck for a while, you know, a lot of marketing stuck in the 90s. In a sense, I found a huge opportunity there. And I think that I just I decided to say, you know what, this, this legal industry has a lot of opportunity for potential and they need this. So yeah, it kind of evolved over time.

Luis Scott  13:49  

I absolutely agree. And, you know, maybe you can expand on on how this customer journey is actually different than what you see right now in the marketplace. Because you’re absolutely right. You know, being in the legal industry for 20 years. I can tell you, we are late to everything. We are late to marketing, we’re late to the game, we’re late to hiring. You know many law firm owners don’t even treat law firms as businesses, they treat them as law practices, which is one of the reasons that 8 figure firm we help people turn from law practice to law business and you and you’re part of the marketing consulting arm of a figure firm. How is this customer journey really different than what you see today in the legal market space?

Corey Geary  14:29  

Well, I think the best analogy is probably is when you go into like a TJ Maxx or some kind of shopping store, you’re looking for clothes. The best analogy is when people approach you and say, you know, do you need help? Or can I help you with this? You know, they’re they’re offering their help and their advice, but in reality, they’re trying to sell you right like they’re trying to make sure that you purchase your clothes. The same thing happens at car dealerships, it’s more of a it’s more than a gift for them than a give. They’re not really there to give you the experience or just get there to get your money and I think the legal industry While it’s a little bit older, in a sense, it stuck to that model that really fit in the 90s, which is, hey, come work with us, we can win money, you know, we can work, we can win money. And I think that messages while it’s starting to become a little more cheesier on people, it worked for a long time. But now, humans are becoming smarter. I think we’re all becoming a little bit more aware with marketing, and that mentality that you have to always get something, as a business, you always have to get something is fading. It’s turning into what can I give the customer if I can continue to give, give, give, then I’ll end up receiving and getting. And I think as consumers, we’re becoming smarter, we have more Reese’s resources that our hands use Google reviews, and Yelp and people’s past experiences. So I think that we are becoming more of an intelligent consumer, and we’re expecting relationships. So the biggest difference for me is, the entire industry seems very transactional. And that is a fading are becoming transactional, we don’t want to be a transactional business. We want to be a relationship business, because relationships bring more transactions in one. So thinking past that.

Luis Scott  16:07  

I absolutely agree with that. You know, one of the things I think you pointed out was the, the relational nature of of our environment, really the culture right now, you know, we have a young person in our firm who’s in their early 20s. And they talked about how their generation, they don’t go shop, at the mall, at mall stores, they go shop at boutiques, they shop online, they shop where they can, they have a sense of relationship with the person. And those are the consumers of tomorrow. And as law firms, we have to adapt to that, instead of trying to make them come into our box, we have to expand the box, and really be about the relationship. Now, this doesn’t just apply to law firms, right? It applies to every type of business. What are some key points of the signature customer journey that applies to all businesses outside of you know, maybe just the relationship and so forth? building relationships? How can other people use this in their business?

Corey Geary  16:57  

Well, I think I think one thing is to try and be agile. And you can kind of see based on like, the last question is asked me, if you go into a grocery store today, you will start to see that delis have become more of an experience. And bakeries have more experience. And even when you go to the butcher, you know, as a consumer today, like I would much rather go to a butcher shop and get meat but I know the most you know option that’s available is to go to Kroger or Publix and get meat from the butcher, but they’re trying to make that personal experience. But I think the most, the most common thing that people can do is to sit back, take a step back from your current client journey, because you think you may have it figured out. And there are areas that are struggles, like social media is always gonna be a struggle for a lot of people. Email Marketing is very difficult. But then you come back and like SEO and and a lot of the higher level things, you have to take a step back, and then start saying, Okay, what do I want my client journey to be? If I was a client, how would I experience it? And that, that, in my mind is the first step. And the first thing that somebody can do is say, Okay, if I were the customer, how would I currently experience the brand. And I think that that alone will set you up for success and starting to pick apart where you can actually start,

Luis Scott  18:09  

you know, you almost have to go and hire another firm, just to see how they make you feel to determine where it feels bad. You know, it’s like, it’s like, if I was if I was, it’s one thing to say, you know, I want to get into the shoes of the customer. It’s another thing to be the customer in the client. And you know, as a client of client of a firm in a different capacity than what our firm does. I remember that experience and not feeling like it was a great journey. I remember feeling tired. I remember feeling, you know, scared and nervous. And a lot of law firms are just running that way. They just think if you have a sign that people are going to come and that you’re going to make money. And that’s not the way it works. You really have to cater to the client, especially in this environment. Now, I’m the Guts and Glory Show we talk a lot about success, right. And so this is obviously a successful part of your life and your and your journey as a marketer. But there’s a lot of pitfalls, right? And I think people are always, you know, surprised when they hear about the pitfalls of becoming a successful person in your life. What was the gutsiest thing you ever had to do? And then what did you learn from that?

Corey Geary  19:19  

Well, I four years or two years out of college, I was working at the number one company to work for in America, Salesforce. And I think that that experience helped me kind of make a decision about where I wanted to be in my life. I could take the long path of climbing the corporate ladder at a really great brand. And I would probably have been really successful in the sales side. I love I love consulting people on the marketing side of business. But the gutsiest thing I did was leaving there to join the law firm better, Scott. I think, for me, I had a really quick setup. I had a really great salary. I had a really great commission check coming through, but I wasn’t really being fulfill what I was doing. And I think the biggest thing was trying to find where I allowed my passions. And I took the risk by pitching during my interview pitching, basically transforming the entire industry trying to flip the entire legal industry on its head, and saying, Hey, this is how things have been done. And if I, if you gave me an opportunity to work here, I would do this, I would turn everything upside down and say, This is the standard, this is how it’s done, and try and scale the business. So it was super risky. I will always remember when I when I finally told people at my job that I was leaving to work at a law firm. They were like, Oh, that’s awesome. Like Congrats. And I in reality, I know, they’re like, this dude’s an idiot, like, What is he doing? He hasn’t, he’s failed, he’s failed. He’s, you know, not pursuing an option at the best company in the world. But it’s not about working for someone else. And I want to work for myself. And I feel like I had a bigger I have a bigger opportunity to make bigger impact at where I’m currently at. And I can already see the the transformation. So it’s very fulfilling, but very, very gutsy. My wife and I have talked about that many times. How transformative that that decision was,

Luis Scott  21:06  

you know, it’s funny, because there’s a lot of nuggets of gold in that in what you just said, there are people listening to this right now. And they’re asking themselves, are they in the right place? Are they doing what they should be doing in life, and there’s really no reward without that risk. So it’s, it’s so important that you, you take that risk. Now, as it relates to, you know, making that pitch because I remember when, when you came in, you did this incredible presentation about customer journey, and how would you change it, you know, literally on its head? What did you take from just going through that experience, advice that you could give to someone who is not happy in their current job? Or maybe you know, you weren’t happy, right? You were happy in your current your previous job, but it’s not happy or is happy and wants to do something different? What would you tell them? Now that you’ve gone through that experience and achieved something of great significance?

Corey Geary  22:00  

Well, I think, for starters, I learned a lot about myself during the interview that if I really want to hold the keys to my success, and my future, I have to take them. And you know, I could have stayed at Salesforce and rode that way for a long time, or the previous company I work for as well. Those those were great companies to work for. And I could have rode that wave pretty much until retirement probably. So I feel very loyal about that. However, you know, I was more worried about myself and the growth that I could have. So for starters, I would say, take it take control of your life, like what do you really want to do take control of it. I’m really good at sales. Like I love sales. I don’t think that I was like the number one salesman in Salesforce by any means. But I did enjoy talking to customers, and I felt a lot of peace with it. But for me, you know, time is so important on earth. And I feel like you have so much time to make a name for yourself and to hustle and to to climb to your goals. Why wasted doing something that you’re good at versus some that you love? And I think that I had been trained so much to be good at sales and to want to love sales. But in reality, I love marketing I loved Yeah, I’m more so loved the conversations I was having with customers about the marketing piece that to get them to sign the contract. So right. Yeah, I learned a lot. I think taking control is the biggest piece, and really just aligning with what you want to do. I mean, it’s risky. I’m I’m very young, I feel like I feel like also getting very hold. But I think that you can make those decisions fast and be intentional of what you want to do. Like, my wife was working at a company before. And she made a jump about the same time as I did, which was a very gutsy move for both of us. But we both are extremely happy now because we’re doing what we love. And I think that work has become easy. It’s become something I want to wake up and do. And I’m going to skip doing so.

Luis Scott  23:41  

Yeah, I mean, you know, taking ownership is so important as it relates to your professional career. And I heard you say something in the in the previous question about how people probably internally, were criticizing you. But you know, in life, people will internally and externally criticize you. What would you say to someone like that? Because there’s a lot of people who are just scared of criticism. What would you tell that person who’s like, oh, they’re gonna think I’m an idiot for you know, for making this move? What would you tell them?

Corey Geary  24:09  

Yeah, I’m a big proponent of the long term plan, the long term game. So yes, I think, you know, 3040 years in the future whenever I would be and I have an idea of where I’ll be. It’s my top secret plans, I won’t share too much. But I have, I have this idea of who I want to be and what I want to represent and what I want to stand for as a as a business person, as a father, as a husband. So I think there’s a lot of goals that I have for myself, these small steps that I’m taking will impact that journey. But me stepping into a law firm doesn’t prove or disprove my success as a business person. So I think long term you know, I’m gonna win, and I have no doubt about it. And I have a lot of goals for what I want to do in marketing. Short term you may take steps that are question are weird, but you know, I was I’ve been at two different companies before and I had a lot of relationships there and those times that time comes and goes real quick colleges coming on. Quick and I made decisions then that set me up. So I would I highly recommend thinking long term and that, you know, sometimes you’re gonna make decisions that may be weird. You know, people thought I was crazy. I had a great salary and stuff like I was going to leave and be offset with. I already feel like I’m having so much success. And I know that this is just the tip of the iceberg. So long term. Yeah, absolutely.

Luis Scott  25:20  

Now who’s who’s a mentor of yours? Because I know a lot of successful people always attribute a mentor in their life to taking them to the next level or even a series of mentors, who’s someone who’s mentored you and what was the professional advice that they gave you that really helped elevate you to the next level in your career?

Corey Geary  25:39  

Well, I’ve had a lot I’ve definitely had a lot of mentors. I don’t think there’s there’s definitely one. You know, my coach in high school is important. You and Seth have been great mentors for me, as a as a rising professional and somebody who’s taking ownership of things. I think I’ve had mentors in college, a few professors that I really gravitated towards. There was one lady who really stuck out to me I call her lady that sounds so weird. But her name is Alison Jones, and I will always remember her I still try and stay in touch with her and her and her husband, Patrice are just two incredible people. And I was impacted by them. My last job out of college and my first job in the real world at Pearson You know, they were there as mentors for me at Pearson And in college and they’ve they’ve led me to some some pretty great realizations of myself. Of what I’m good at what I’m talented at what i what i see clearly at what Allison was such a great person about being intentional. And I think the word intent is such a hard word to grasp. We all want to be intentional with our friendships with our business with everything if you’re balancing a multimillion dollar firm you’re balancing relationship at home you’re balancing all these different things you’re doing all the all the places that you’re allocated as a person, it’s very tough. But I think you can find out a lot about yourself and how you can be successful by just being intentional for things you want to be intentional with, you know, your health, your wealth, I think my relation my wife, but you have to be intentional Alison Jones, she is she’s I call her Alison Jones, because she’s called me Corey here all the time. But she’s, she’s just an incredible leader. I think she leads with not only her being in front of people and her actions and her words, but even on a one to one basis, she’ll sit down and like give you true advice. Like, I here’s what I think when I made my jump from Pearson to Salesforce, I was scared and she led me through that and the advice that her Patrice gave me were super impactful to me. So still to this day, I think of them as like who who I want to embody as a person, what would I stand for who you know, what’s outside of business for me? What’s at the top of the business world for me? So just incredible people I think intentionalism is that is a big word.

Luis Scott  27:43  

Well, hopefully you’ve you’ve told her this, and if not, you’ll have a video clip that you could share with her because I think that that’s, you know, as a leader and someone who who enjoys mentoring people, sometimes there’s not a lot of recognition in that. And I can just tell you from being on the other end of that, that that would go a long way if she knew that. So now as it as it pertains to a person who wants to elevate themselves today. So they’re not where they need to be they don’t they’re maybe they don’t know their passion. You said the word intentionality. Maybe that’s the answer to this question. But what can a person do today? to elevate them their success? Not just short term, but but also long term? Because I think long term thinking is crucial to success. What can a person do today to elevate themselves?

Corey Geary  28:28  

Yeah, I think, I think as a marketer, I’m advising against the marketing that I put out, but as a marketer, I’m fighting for people’s time. And I wouldn’t do anything to steal their time from them because you know, that’s that’s business and that’s what we want to do. How do we capture their attention? How do I get them to be intentional with our brand, but I think if you think about it from a consumer standpoint, you know, you have Netflix at home, you have radio, you have your cars, your relationships, friends, weekends, like your time is very limited, very, very limited. And how intentional you are with your time as a as a an entrepreneur or as a business person means a lot when I come home, you know, if I get home at six or 7pm I really only have three hours to myself but I also have to share that time with my wife, my dog calling my family you know there’s a lot of things that uh, that I have to work on personally as well you know, I have a yard to cut and a lot of different things that that come in the way but I have to be intentional with it. You know, sometimes it takes me staying up late or or or waking up early but being intentional with my time is something I always fight for. And one of the one of the things that you can do very easily is be intentional, your brand. You know, fix your social media brand, fix your LinkedIn brand, your resume, like make sure your brand what you wear, how you talk, how you act, your personal brand, is that the quickest thing you can do to start making success for yourself being intentional to yourself what I want to look like, you know, I up till about two years ago, I didn’t really have many suits and I I wanted to be like a A lot of leaders in my company and suits are quite expensive, you know, but yeah, I made a goal for myself that my brand I needed to be in a sports coat or jacket every day to be a little more clean cut. I walked around and just button ups all the time. And this is a different button up to jack right? changes your brand. So yeah, being in touch with your kitchen with time is huge. You know, it’s

Luis Scott  30:20  

interesting because you talk about personal brand, not just in the context of what people see online and what people see on your resume but also what people see day to day, right I mean, I don’t think people focus enough on what what is being seen on the day to day when people see you walking to the store or walking because you never know who you’re gonna meet right. And if you’re not intentional about and you decide to dress sloppy one day and show up to to the to the mall, you may miss out on the opportunity to meet that person who could change your life. And I think it’s so important to do that on a personal brand. So if you don’t know your passion, if you don’t know what you want to do in life, just be intentional about you make your personal brand the best that it can possibly be so well. Thank you so much, Corey, for being here. It’s been a real treat. And we’ve been talking to Corey Geary Director of Marketing Bader Scott Injury Lawyers, and a marketing consultant for 8 figure firm who helps law firms develop the customer journey that they need to be successful in this relational world. Corey, where can people find you if they want more information about marketing more information about the customer journey?

Corey Geary  31:21  

Yeah, well, for starters, you can find me on Instagram. My personal brand I locked up years ago at Corey Geary. So Corey Geary. Instagram is definitely my place. I think it’s where you can find out the most personal things about me in my life. It’s a very native way of marketing myself. And then I love LinkedIn. I think LinkedIn is huge for professional so mine’s the LinkedIn URL and then Corey Geary, so looking forward to connect with anyway,

Luis Scott  31:47  

awesome stuff, so you can find him on Instagram and LinkedIn. Thanks again Corey for being here. And be sure to subscribe for more episodes on the Guts and Glory Show.

Outro  31:58  
You’ve been listening to the Guts and Glory Show with Luis Scott. If you enjoyed the show, be sure to share. For more information on this episode, please see the show notes at www.GutsandGloryShow.com. And join us next time as we talk to another leader in business that had the guts to overcome all odds for the glory of success.